Back-To-Business Networking Mingler (Sept 16)

September 2, 2010 by Master-User  
Filed under PFW Events

Bring your passion – and your business cards – to our September mingler and to start your fall with some luscious inspiration!

Please join us for an evening of connections & networking and a fire-you-up speaker to help you get back to your business and support you in meeting your goals for 2010 with special guest speaker Pat Mussieux who will talk about the 7 Steps to Growing Your Business By Getting Out of Your Own Way. Well-known as “The Queen of Networking,” Pat has x-ray vision for seeing relationship-building opportunities and the creativity to convert them into clients! (please see full bio below).

  • Complimentary hors d’oeuvres
  • Please bring your business cards, positive attitude and desire to contribute!

In this presentation, Pat Mussieux will share with you the powerful mindset and marketing techniques that she has mastered over the past few years – that have taken her from ‘hell to happy’! You will come away with tangible, relevant, meaningful, easy-to-apply steps that you can use TODAY to help you:

  1. understand the No. 1 barrier to entrepreneurial success
  2. learn 3 easy ways to find money on the table, and
  3. learn the one thing you are NOT doing now, that you must begin today……in order to grow your business!

Pat will help to make it easy for you – so you can get out of your own way and grow your business, starting today!

About Pat Mussieux:

After 15 years of training executives at companies like Stantec, The Westin Hotel, Sherritt International and other private sector organizations, she left the corporate world and put her skills to the test as an entrepreneur. Having stepped in and out of her business for the past 20 years, Pat contracted with a millionaire business coach in 2009 to help make quantum leaps in her business.

In just 1 short year, Pat created a six-figure home-based business after having moved across the country, leaving her 22-year marriage with virtually nothing – and starting life over in a new city across the country. She is an undisputed expert on mindset and marketing, and how to make BIG money doing what you love!

Pat is the author of “The 7-Step Guide To Growing Your Business by Building Confidence and Courage”, teaching women entrepreneurs how to get their message out and enjoy massive results, removing the self-imposed barriers of habits, attitudes, beliefs and expectations! Recently, Pat was nominated for the 2010 RBC Canadian Woman Entrepreneur of the Year Award.

Through her coaching programs and products, Pat shows her clients how to experience freedom inside and out and create the life they truly want to live, now! It’s a ‘no-excuses’ approach!

For more about Pat, please visit: http://www.confidenceandcourage.com/

Back to Business Networking Mingler

Date: Thursday September 16, 2010

Time: 7:30 pm-9:30 pm

Location: Mirage Bistro & Lounge; 117 Eglinton Avenue East, Toronto

Please note that this event is open to all women (you do not need to be a member to attend).

GET YOUR TICKETS TODAY!

Early-Bird Tickets by Sept 9th: $20

Regular Pre-Payment: $25

Cash at the door: $30

Back-to-Business Networking Mingler

Daily Biz Tips

June 21, 2010 by Master-User  
Filed under Daily Biz Tips, Your Fab Biz

Positive Fabulous Women is thrilled to have teamed up with Silver Lining Limited to help keep you inspired, motivated and taking action with your business! You can find daily tips, weekly videos and monthly articles here which discuss business topics relevant to anyone who wants their business to thrive and succeed. Check back daily to make sure you don’t miss a thing!

PFW Summer Sizzler – NEW LOCATION (June 15)

May 26, 2010 by Master-User  
Filed under Past PFW Events


JOIN US FOR THIS AMAZING EVENT FOR A CHANCE TO WIN A WEEKEND AT THE GRAIL LADY FAIR JULY 2-4, valued at $175 (see below for details)

Calling all Toronto women to join us for an evening of socializing, networking and positive fabulous connections!

This special evening will begin with some mingling & schmoozing as you unwind, sip your favourite cocktail and savour the delectable complimentary light hors d’oevres.

Enjoy a social atmosphere and positive vibes as you continue to build your relationships with like-minded and like-spirited women.

This is a great opportunity to touch base with friends and to form new connections (don’t forget your business cards). So feel free to bring along your friends and colleagues interested in growing their business, advancing their network or making new contacts.

Anne.BizShotOur guest speaker for this evening is Anne Dimon, CEO of Travel to Wellness Inc. She will reveal her journey as an entrepreneur, as well as the joys & challenges when traveling the globe as a respected travel writer/international spa journalist meets the 24/7 reality of running a business.

Anne will share with us how the idea was conceived during a nine-day, six-airline tour, the challenges of being a one-woman band, and why she recently went retro with the launch of a print version of the magazine. She’ll reveal the secrets to how her six-year-old website remains at the top of related searches, and the recent pivotal point decision she made to take the business to the next level.  Lastly, how her reputation as a journalist has both helped and hindered and how she maintains editorial credibility when also trying to sell advertising.

ABOUT OUR SPECIAL GUEST

Anne Dimon has an enviable job. For close to 20 years she’s been traveling the world as a travel writer/columnist, spa and hospitality industry journalist and, currently, as editor-in-chief of TraveltoWellness.com. Her Toronto-based company Travel to Wellness Inc. owns the six-year-old premiere online wellness travel magazine and has recently launched a print issue.

Prior to her life as a journalist, Anne was director of PR at a major Toronto hotel then left to become president of her own public relations company. In her early career, she worked in broadcasting – radio and television – both on-camera and behind the scenes. Somewhere in there she also found time to create a line of travel fashions.

An avid runner and half-marathoner, she walks the talk and in 2006 was recognized by the Ontario Free-Tobacco Network for her contribution to the implementation of the Smoke-Free Ontario Act.

PFW Summer Sizzler

Date: Tuesday June 15, 2010

Time: 7:30 pm-9:30 pm

Location: Mirage Bistro & Lounge; 117 Eglinton Avenue East, Toronto

AMAZING OPPORTUNITY! Join us for this event and have your name entered in a draw to win tickets for the Grail Lady Fair, an amazing women’s festival taking place at the Grail Springs Spa & Retreat in Bancroft, Ontario. It’s  best described as “The Enlightened Woodstock for Women”.  You get to immerse yourself in an experience of a lifetime, interacting directly with women on the leading edge of a movement: SPEAKERS, PERFORMERS & WISDOM KEEPERS! Participate in inspirational talks and workshops, traditional ceremony, drumming circles and so much more! Presenters for July 2-4 include: Pamela Gerrand, Vera Lopez, Madeleine Marentette, Claire Zammit, Lili Fournier, Alisa Starkweather, Tracy Pennington, Carol Mills, Bernadina Alvarez, Marcia Martin, Spryte Loriano, Deborah Jayne, Imani, Minnie Matouch, and more! For complete details about this amazing event, please visit: http://www.grailsprings.com/Events-Grail-Lady-Faire


GET YOUR TICKETS TODAY!

Early-Bird Tickets by June 3rd: $20

Regular Pre-Payment: $25

Cash at the door: $30

Summer Sizzler


Grail Lady Fair Banner

SPICE up your Speaking! (June 18)

May 24, 2010 by Master-User  
Filed under Past PFW Events


Have you ever been captivated by a sensational speaker? Ever wonder how they do it? Would you believe that YOU can do it to?

In this 4-hour seminar, you’ll learn secrets used by professional speakers to take their audiences on any kind of journey they wish!

Participants will have the opportunity to speak and receive coaching for 2 minutes each — but only if they wish to. Either way, by the end of this seminar you’ll know how to:

* Calm stage fright and get your nerves working for you instead of against you

* Use your body language for maximum impact on your audience

* SPICE up your talk or presentation

* Speak so that your audience feels your words instead of just hearing them

Even if you are mortified to get up and speak in public, at the end of this seminar, you’ll know more about effective speaking than about 99% of the people you see speaking at conferences, workshops and networking groups.

FULL MONEY-BACK GUARANTEE!!! If, at the end of the session, you’re not 100% satisfied, you will receive a full refund of your investment.

If you have ever wanted to learn how to be a sensational public speaker…this is where you need to be!

steve1About the Presenter

This training workshop will be conducted by Steve Lowell, of the Ottawa-based, Lowell Workshops. Steve has over 30 years of training and experience as a professional speaker and performer. He shows you how to completely change the way you speak, present, interact and network so that you become a magnet, pulling others to you. Steve has a unique understanding of how the mind/brain works and what causes fear, anxiety and low self-image; all factors which hold so many people back from realizing their true power. For more about Steve Lowell, please visit his Website.

________________________________________________________

SPICE up your Speaking!
When: Friday, June 18, 2010 10:00am-2:30pm (inc. a 30-min lunch break)

Where: Megas Restaurant; 402 Danforth Avenue @ Chester

Early-Bird: $39 by June 11; Regular Pre-Payment: $49Cash at the door: $60

SPICE up your Speaking!

Fit & Fab Partnership Opportunities

March 11, 2010 by Master-User  
Filed under Uncategorized

may 16Interested in connecting with our amazing group of women to help you grow and expand your business?


The Fit & Fab Program offers some fantastic opportunities, here’s why…

Why Partner with us?

  • One of the fastest-growing women’s networks in Canada with the largest following in social media including Facebook & Meetup
  • Exposure to over 5,000+ women in key target markets
  • Strong brand with clearly defined demographics
  • 75% are 30-49 years old
  • 43% are married; 29% are single
  • Weekly live events offering a unique opportunity for marketing & promotion
  • Membership website

About the Fit & Fab Ultimate Day Day

  • Celebration event for the Fit & Fab Challenge (6-week program with 50 registered participants)
  • Open to the public
  • Estimated attendance: 150
  • Location: 889 Yonge, Wellness Clinic + Yoga Community
  • Date: Sunday May 16, 2010
  • Time: 2:30 pm-6:00 pm

Promoted as afternoon of health, wellness, chick-bonding and networking!
Speakers, complimentary food and gift bags!
PLUS: Exhibits, Door Prizes, Awards and Delightful Surprises!
Cost to attend: $25 (Special rate of $20 for Fit & Fab Challenge Participants)

Ways to Participate in the Fit & Fab Ultimate Day Out

  • Exhibit table
  • Door prize
  • Gift bag insert

See list of current Sponsors of the Fit & Fab Program.

_____________________________________________________________________

Exhibit Table

  • Only 12 tables available
  • Size: 30″ round tables, linen and electrical outlet (if needed)
  • Cost: $200 per table ($175 for PFW Platinum & Gold Business Members)
  • 2 tables per industry on a first come, first serve basis
F & F Exhibit Table

_____________________________________________________________________

Door Prize

  • Minimum value of $100
  • Opportunity to present to the entire audience if value is over $300.

Please contact us today with a brief description of door prize, dollar value and quantity. You can either arrange to deliver to one of our PFW Event Team members or bring to the event on May 16th and hand over to our registration desk for display before we do the draw.

_____________________________________________________________________

Gift Bag Insert

  • Opportunity to promote your biz through product samples, coupons to all attendees
  • Cost: $30/item for flyers, advertising, coupons
  • FREE for product samples
  • Quantity: 150 pieces (any left-overs will be used at future PFW events)
  • Delivery can be made to 889 Yonge (attention Kelly Drinkwater) or contact us to make alternate arrangements.
  • Deadline for inserts: May 8, 2010
Gift Bag Insert


For further details or information on any of the above options, please contact us today, we’d be happy to help you!







Six Surefire Strategies to Build Your Brand Online for More Impact and Income in 2010

December 1, 2009 by Master-User  
Filed under Your Fab Biz

In this age of new media and new marketing, the rules for marketing professional service businesses have changed dramatically. Yet, many women in service-based businesses are not keeping up with the times and may fall behind the leaders in their marketplace who are embracing the new media models to build their brand online.

Having a strong brand reputation is the key to making sales in the new economy. It’s never been so important for your brand to be highly relevant. Your brand is the one competitive edge you can offer that no one else can copy or duplicate.

Brand marketing trends for 2010 indicate that you need to have something highly interesting and relevant to say to build a brand that people will notice. You need to engage your community, build your platform, and include social media in your marketing mix.

Here are my six surefire strategies to build your brand online for more impact and income in 2010:

1. Publish a Blog That Positions You as a Leader in Your Niche

Publishing a blog is a great way to expand your visibility and attract a community of followers. And, it’s very easy and low cost to publish a blog. Starting a blog is a great way to find your voice as well as start to cultivate an audience base. Put the focus on your readers instead of on you. Offer solutions to your audiences’ biggest challenges and you’ll never be at a loss for content. Writing valuable and relevant information at your blog can position you as the go-to person in your area of expertise. You will be easily referable and people will line up to buy from you. To remain relevant, your message must be interesting and timely, communicate authority and an authentic personality, and indicate that you are connected and in the know.

2. Brand Your Brilliance and Your Purpose

Personality and purpose-driven marketing can be highly effective these days when it has become so hard to get people’s attention. The most effective personal brands are built around your strengths, expertise, passion, personality, and life purpose. A strong brand based on your unique brilliance can differentiate your offerings and create value-added client relationships which lead to sustainable client loyalty. What people want now is relevance, simplicity, authentic personality, honesty, imagination and inspiration. If you’ve been holding back on following your true purpose or heart’s desire in your business, or not saying what you really think and feel, now’s the time to get real.

3. Leverage Social Media Marketing

Social media marketing is one of the easiest ways to effectively expand your reputation. You can use social media to position yourself as an expert, build your credibility, build relationships, and extend your reach. Social media can be a very powerful tool for business growth if you know how to use it wisely to build relationships and not just to promote yourself. To successfully leverage social media, become highly active at a few sites like Facebook and Twitter, or LinkedIn, rather than trying to keep up with multiple networks. Get to know and get known by your online community and virtual neighbors. Become a superstar, must read resource and source of inspiration on Twitter.

4. Build a Purposeful Platform to Amplify Your Brand and Your Message

Your brand platform is the image or impression you make in the marketplace. It’s the set of associations that clients make when they think of you and your services. It’s both what you stand for and what your marketplace perceives as valuable. It’s how you create distinctive value through the unique combination of your expertise, values, vision, passion, purpose and message. By following your passion and purpose, you can build a purposeful platform that feeds both your pocketbook and your soul. A powerful online presence is one that builds and extends your platform and positions you to become well know for your message. There are many ways you can do this: article and blog marketing, social media marketing, signature presentations and programs, press releases, and developing a line of information products, to name a few. The first important step of course is to choose a highly targeted niche m arket that is looking for solutions to problems that you have answers to.

5. Take Your Brand Viral with Video Marketing

Video marketing is hot. It’s the big key secret method to extending your reach globally and attracting more interested, pre-qualified leads quickly. A picture really is worth a thousand words! You can easily create short two minute video tips for your target audience to post at your blog, or a video of you outlining the benefits of your new program at your sales page, or record testimonials from satisfied clients. Upload your videos to a free video-sharing site such as YouTube. Video can quickly raise your visibility and exposure and spread your message virally across the internet.

6. Create Raving Brand Fans

People have so many complex brand choices today that they get overwhelmed and confused. You need to get a community of people really engaged to build a loyal following. Develop a marketing strategy that will give your target audience exactly what they want so you can attract a community of followers and “raving brand fans”. Find out where your community is. Find out what they like to read and who they follow. Build your connections, strategic alliances and audience base. Over time, people will start to trust your expertise and enjoy your style and will buy your services and products without you having to put a lot of effort into selling.

Times have changed in the web 2.0 world. The internet has leveled the playing field in vying for people’s attention. Online branding will give you an edge in the marketplace that will cause clients to think of you first when they need your type of services.

© by Jan Marie Dore of Femalepreneurs.com.

Jan Marie Dore mentors professional women to deliver their service, expertise and message in more leveraged ways so they can work fewer hours, impact more people and make more money. Get your free “Professional Women’s Success Kit” and other marketing resources at www.FemalePreneurs.com


THRIVE Mingler ( Jan 13)

November 8, 2009 by Master-User  
Filed under Past PFW Events

thrivefinalAs we head into the new year, many of us are looking at ways we can move our businesses & our lives forward to create real breakthroughs and explore new possibilities.

Would you like to thrive in 2010?

Carolyn Ellis, Certified Money, Marketing & Soul coach and founder of BrillianceMastery.com, will offer us her insights on how to unleash your brilliance — professionally and personally. She’ll lead us through some lively discussion and fun interactive activity where you’ll be able to breakthrough to a more powerful and confident You!

  • Complimentary hors d’oeuvres
  • Fabulous door prizes

Don’t miss out on this fun social evening that combines some great tips, tons of inspiration, fabulous networking and extra-ordinary connections!

white jacket 1About Carolyn Ellis

Success Strategist, coach and award-winning author, Carolyn B. Ellis, is the Founder of BrillianceMastery.com and ThrivePrinciples.com. Her Brilliance Mastery program supports women entrepreneurs to own their brilliance so the mission of their business can be communicated clearly, powerfully and profitably. She is the creator of the Unleash Your Brilliance Summit and a certified Money, Marketing & Soul Coach. She publishes “Bits of Brilliance”, a weekly e-newsletter that offers inspiration, wisdom and support for the woman entrepreneur or business owner who is committed to living her brilliance. For more information and to get a copy of her special report “The 7 Secrets to Unlocking Your Brilliance as a Woman Entrepreneur”, visit www.BrillianceMastery.com

THRIVE Mingler

When: December 9, 2009 7:30 PM

Where: Kokkino Resto-Lounge; 414 Danforth Ave.

Pre-Payment: $25.00 per person (Registered PFW Business Members: $20)

Cash at the door: $30

Get Your Tickets Today!

Thrive Mingler

The 5 Key Secrets Every Woman Entrepreneur Needs to Know to Accelerate Business Growth and Thrive in This Changing Economy!

November 6, 2009 by Master-User  
Filed under Past Community Events

carolynellis2A Breakfast Seminar Presented by Carolyn Ellis, BrillianceMastery.com & Jan Marie Dore, Femalepreneurs.com

The economic landscape is changing fast. The speed and scale of change is unprecedented. New responses are required to keep up as old style business strategies just don’t cut it any longer. Change is here to stay, and it will likely get more rapid and dramatic. The speed at which you make decisions is critical.

What are the keys to success that you as a women business owner need to have so you can thrive in this changing economy? Join us at the Verity Club, Toronto on Thursday, November 12th to find out!

In this seminar, you’ll learn important secrets and techniques so you can accelerate your business growth and not just survive, but thrive in this challenging, changing economy. You’ll understand how to redesign your business thinking, marketing strategies and daily activities so that you can emerge stronger and more profitable than ever.

You’ll leave this seminar knowing:

  • The six principles to adopt a THRIVE mindset to change any situation of challenge or adversity into one of opportunity
  • The one key change to make so you attract 100% of the right client
  • Ways to really leverage your brilliance so you’ll have the freedom and income to live the lifestyle you really want.
  • How to consistently turn more leads into clients, and more clients into lifetime customers.
  • Powerful skills and techniques to convert “No” and “Let me think about it” into “Yes, when can I get started.”

A continental breakfast with coffee/tea will be served.

Space is limited. Advance registration is required.


Thursday, November 12, 2009

Location: The Verity Club, Downtown Toronto, Ontario

9:00am: Registration & continental breakfast with coffee/tea

Seminar: 9:30 to 11:30 am

Your Investment:  $35US + GST

For complete details and to reserve your space please go to:  http://www.femalepreneurs.com/seminar

About Carolyn Ellis

Carolyn Ellis is the founder of Brilliance Mastery™, a program that helps women entrepreneurs own their brilliance so the mission of their business can be communicated clearly, powerfully and profitably. Carolyn is the creator of the THRIVE Principles ™, founder of Thrive After Divorce, and the award-winning author of The 7 Pitfalls of Single Parenting: What to Avoid to Help Your Children Thrive after Divorce. Her free bi-weekly ezine, The THRIVE Guide, which offers practical and effective tools for living your greatest life is read by thousands of subscribers from around the world. Carolyn has a graduate degree from Harvard University, and is a Master Integrative Coach and Advanced PSYCH-K Facilitator. She lives in Toronto, ON with her 3 children. Her websites are BrillianceMastery.com and ThriveAfterDivorce.com

About Jan Marie Dore

Jan Marie Dore is The Women Entrepreneurs’ Success Coach and the Founder of Femalepreneurs.com, an online community for entrepreneurial women worldwide who want to create a more profitable business and live a high-quality life. Jan Marie is an authority on small business whose passion is inspiring women to new levels of success and fulfillment through her coaching programs, teleseminars, workshops and retreats. She has made it her mission to teach women simple, effective modern marketing strategies to attract more customers and grow their business and profits substantially with much less effort. She offers the free report “The Eight Insider Marketing Secrets of Wealthy Women Entrepreneurs” and the ezine “Success Secrets for Women Entrepreneurs” full of valuable ideas and resources for women to grow their business, their income and their life at FemalePreneurs.com

Dream. Ask. Connect. Create. (Nov 3)

October 23, 2009 by Master-User  
Filed under Past PFW Events

DACCThe Much-Anticipated Event is Finally Here!!!

Join us for a fabulous evening full of opportunities to learn, grow and get inspired! Plan to spend an connect with other passionate women, make new contacts and new friends. Learn new ways of growing your business. Leave with a handbag of good ideas and fresh inspiration!

We have planned an exciting event around the ASK theme. This evening will be insightful, inspirational and above all, fun –you will get support in identifying what it is that you need to need to ASK for to create success in your life and for your business — and walk away with some strategies on how and who! Think about the possibilities that might be available to you if you just ask!

Our presentations include…

  • Interactive networking activity to help you brainstorm and connect with others
  • Presentation from the Women Entrepreneurs of Canada
  • Small panel of women entrepreneurs from Ladies Who Launch who will share their success stories & tips

In addition…

  • PFW Showcase with a variety of different exhibitors showcasing their products and services*
  • A gift bag to all pre-registered attendees*
  • Fabulous door prizes*
  • Complimentary hors d’oeuvres will be served 6:00-7:30 pm

*see below for details and rates

Please bring lots of business cards, your positive attitude and the desire to contribute to other women.

This event is proudly sponsored by the Women Entrepreneurs of Canada, the Women’s Post & Ladies Who Launch Toronto.

Event Details

Dream. Ask. Connect. Create.
Date:  Tuesday, November 3rd, 2009
Time: 5:30pm – 10:00pm
Location: One Up Lounge – 130 Dundas Street West (Just West of Bay Street, next to the Eaton Centre)

Tickets:

Pre-payment $20-$0 (depending on membership level, see below for details)

At the door: $35

Have a business you’d like to promote?

1. Exhibit Tables:

  • Rates includes a complimentary pass to the event (see below for sizes and options)
  • Only a few remaining, available on a first-come, first-serve basis
  • Only one exhibitor per category, will confirm registration within 24 hrs.

2. Gift Bags: now accepting products or promotional items for our gift bags

  • Plan for 100 bags
  • Nominal fee applies, see below for rates
  • Size of bag is 15.75”w x 14.5”h x 6.25”d
  • Deadline for delivery is Thursday Oct 29th (address will be provided once payment is made)

3. Door Prizes

  • Contribute a product or gift certificate for our event, and you’ll get to introduce it on stage (great exposure).
  • Minimum prize value required is $50.00

We also have a number of fantastic sponsorship opportunities at different levels to fit your needs and budget, please contact us for details.


Get Your Tickets Today!

DACC Rates
Help Me Promote My Biz!
I would like an exhibit table to show off my stuff to other members!
DACC Exhibit Tables
Yes, I would like to contribute a product or promotional item to the gift bags!
Gift Bag Contribution

Claim Your Niche Market for Guaranteed Business Growth

September 1, 2009 by FabKat  
Filed under Your Fab Biz

by Serena Carcasole

Does your business have a specific focus? Are you considered an expert in one particular area? If you’re not the go-to person in your industry of choice, the problem could simply be that you’re spreading yourself too thin. Let’s say, for example, that you own a floral shop. Until recently, you’ve been offering (and advertising) your expertise and your access to quality flowers to everyone under the sun. Here’s a typical day for you: you spend half the morning at a business networking event, talking up your arrangements as memorable business gifts. Then you head back to the office just in time to catch a phone call from your local high school’s yearbook editor; he wants to go over the ad you place every year to try and capture business from students needing flowers for prom and parents wanting flower arrangements for graduations and other special events. That afternoon, you head to a bridal fair, where you hand out brochures and business cards to everyone you meet.

You get a little business from each marketing technique, but not enough to write home about. Besides, after a short while in business, you quickly learn that you most enjoy chatting with eager brides who are as enthusiastic about their wedding flowers as you are, and you love putting together mind-blowing bridal bouquets and breathtaking centerpieces. In fact, you’re much more excited about wedding flowers than any of your other work, so you finally decide to focus on brides as your niche market, dedicating your marketing efforts on them and their needs. Before you know it, business is booming with ideal clients willing to pay top dollar for your top-notch wedding floral services. The best part is that your clients sense your passion and enthusiasm for your work, which makes their experience with you ten times better. As a result, they’re quick to drop your name to anyone sporting an engagement ring. You become the go-to expert for all newly-engaged couples in your area.

Okay, so this jump in business may not happen immediately after you claim a niche market, but you’ll be surprised at how quickly it can bring success to your business.

Finding a niche market can be much easier than you might think. Take a look at your current product or service offerings. Are they across the board? As in, are you a photographer who specializes in family portraits but also sells high-tech photography equipment out of your studio? Chances are, the families you serve aren’t interested in the equipment, so it just sits around collecting dust. Your best bet is to pick a specialty and stick with it. That’s not to say that you have to turn down lucrative senior portraits because your specialty is family pictures; you can have a menu of related services or products, but try to keep your focus as narrow as possible to avoid spreading yourself too thin.

Serena Carcasole is a certified Internet Marketing Specialist, business consultant and the President of Virtual Business Solutions ON DEMAND, a premier virtual assistance firm helping entrepreneurs around the world to succeed and grow their businesses. Visit them at http://www.vbsondemand.com/


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