Back-To-Business Networking Mingler (Sept 16)

Bring your passion – and your business cards – to our September mingler and to start your fall with some luscious inspiration!

Please join us for an evening of connections & networking and a fire-you-up speaker to help you get back to your business and support you in meeting your goals for 2010 with special guest speaker Pat Mussieux who will talk about the 7 Steps to Growing Your Business By Getting Out of Your Own Way. Well-known as “The Queen of Networking,” Pat has x-ray vision for seeing relationship-building opportunities and the creativity to convert them into clients! (please see full bio below).

• Complimentary hors d’oeuvres
• Please bring your business cards, positive attitude and desire to contribute!

In this presentation, Pat Mussieux will share with you the powerful mindset and marketing techniques that she has mastered over the past few years – that have taken her from ‘hell to happy’! You will come away with tangible, relevant, meaningful, easy-to-apply steps that you can use TODAY to help you:

1. understand the No. 1 barrier to entrepreneurial success
2. learn 3 easy ways to find money on the table, and
3. learn the one thing you are NOT doing now, that you must begin today……in order to grow your business!

Pat will help to make it easy for you – so you can get out of your own way and grow your business, starting today!

About Pat Mussieux:

After 15 years of training executives at companies like Stantec, The Westin Hotel, Sherritt International and other private sector organizations, she left the corporate world and put her skills to the test as an entrepreneur. Having stepped in and out of her business for the past 20 years, Pat contracted with a millionaire business coach in 2009 to help make quantum leaps in her business.

In just 1 short year, Pat created a six-figure home-based business after having moved across the country, leaving her 22-year marriage with virtually nothing – and starting life over in a new city across the country. She is an undisputed expert on mindset and marketing, and how to make BIG money doing what you love!

Pat is the author of “The 7-Step Guide To Growing Your Business by Building Confidence and Courage”, teaching women entrepreneurs how to get their message out and enjoy massive results, removing the self-imposed barriers of habits, attitudes, beliefs and expectations! Recently, Pat was nominated for the 2010 RBC Canadian Woman Entrepreneur of the Year Award.

Through her coaching programs and products, Pat shows her clients how to experience freedom inside and out and create the life they truly want to live, now! It’s a ‘no-excuses’ approach!

For more about Pat, please visit: http://www.confidenceandcourage.com/

Back to Business Networking Mingler

Date: Thursday September 16, 2010

Time: 7:30 pm-9:30 pm

Location: Mirage Bistro & Lounge; 117 Eglinton Avenue East, Toronto

Please note that this event is open to all women (you do not need to be a member to attend).

GET YOUR TICKETS TODAY!

Early-Bird Tickets by Sept 9th: $20

Regular Pre-Payment: $25

Cash at the door: $30

Back-to-Business Networking Mingler

Pre-Payment $25.00 Bring a Friend & Save!! $40.00

What’s On Your Bucket List? (Aug 18)

First of all, what is a “bucket list”?  A bucket list is quite simply the things we want to achieve before we “kick the bucket”.  It could be learning a new language, starting your own business, running a marathon, climbing a mountain, getting a degree after the kids have gone off to university, or owning a cottage.  It is those dreams we keep putting off to another day, often a day that never comes.

Join us for a workshop that will help you bring your dreams back to life!

In this 2-hour workshop, we will use a variety of media from handouts and whiteboards to discussions and Q&A exercises throughout the seminar to help you create your own personal Bucket List.

This interactive workshop will help you:

• Find clarity about your most important priorities and passions
• Get inspired by the stories of others as they share their dreams
• Come away empowered with new techniques and tools to tackle the things that you’ve always wanted to do!

This workshop offers participants a unique opportunity to share and explore life’s ambitions and the means to achieve them in a fun, collaborative environment that elicits the powerful inspiration that lies within us all to bring our visions to life and find fulfillment and joy!

The workshop will be led and facilitated by Susan Wright, founder of Wright Momentum, a lifestyle coaching and consulting company that inspires people and organizations to engage in a process of change that generates renewed energy, synergy and collaboration.  As a seeker of experience, a masterful designer, and guide for handling new and uncomfortable terrain, she helps people rapidly develop trust to arrive at conscious choices and inspired action to successfully manage change and create desired results.

Susan Wright, Hons. BA (TR), ACPC, is an Adler-Certified Professional Coach Coach, a Certified Second Wind® Pilates Plus® and Integrated Movement Therapies (IMT)® Instructor.  For more about Susan, please visit www.wrightmomentum.com

What’s On Your Bucket List?

Wednesday August 18, 2010

7:30-9:30 pm (please arrive 15 mins early for registration)

Studio 889 Yonge

889 Yonge (@ Davenport)

Tickets: Early-Bird by Aug 1: $20; After Aug 1: $25

At the door: $30

PFW Summer Sizzler – NEW LOCATION (June 15)

JOIN US FOR THIS AMAZING EVENT FOR A CHANCE TO WIN A WEEKEND AT THE GRAIL LADY FAIR JULY 2-4, valued at $175 (see below for details)

Calling all Toronto women to join us for an evening of socializing, networking and positive fabulous connections!

This special evening will begin with some mingling & schmoozing as you unwind, sip your favourite cocktail and savour the delectable complimentary light hors d’oevres.

Enjoy a social atmosphere and positive vibes as you continue to build your relationships with like-minded and like-spirited women.

This is a great opportunity to touch base with friends and to form new connections (don’t forget your business cards). So feel free to bring along your friends and colleagues interested in growing their business, advancing their network or making new contacts.

Our guest speaker for this evening is Anne Dimon, CEO of Travel to Wellness Inc. She will reveal her journey as an entrepreneur, as well as the joys & challenges when traveling the globe as a respected travel writer/international spa journalist meets the 24/7 reality of running a business.

Anne will share with us how the idea was conceived during a nine-day, six-airline tour, the challenges of being a one-woman band, and why she recently went retro with the launch of a print version of the magazine. She’ll reveal the secrets to how her six-year-old website remains at the top of related searches, and the recent pivotal point decision she made to take the business to the next level.  Lastly, how her reputation as a journalist has both helped and hindered and how she maintains editorial credibility when also trying to sell advertising.

ABOUT OUR SPECIAL GUEST

Anne Dimon has an enviable job. For close to 20 years she’s been traveling the world as a travel writer/columnist, spa and hospitality industry journalist and, currently, as editor-in-chief of TraveltoWellness.com. Her Toronto-based company Travel to Wellness Inc. owns the six-year-old premiere online wellness travel magazine and has recently launched a print issue.

Prior to her life as a journalist, Anne was director of PR at a major Toronto hotel then left to become president of her own public relations company. In her early career, she worked in broadcasting – radio and television – both on-camera and behind the scenes. Somewhere in there she also found time to create a line of travel fashions.

An avid runner and half-marathoner, she walks the talk and in 2006 was recognized by the Ontario Free-Tobacco Network for her contribution to the implementation of the Smoke-Free Ontario Act.

PFW Summer Sizzler

Date: Tuesday June 15, 2010

Time: 7:30 pm-9:30 pm

Location: Mirage Bistro & Lounge; 117 Eglinton Avenue East, Toronto

AMAZING OPPORTUNITY! Join us for this event and have your name entered in a draw to win tickets for the Grail Lady Fair, an amazing women’s festival taking place at the Grail Springs Spa & Retreat in Bancroft, Ontario. It’s  best described as “The Enlightened Woodstock for Women”.  You get to immerse yourself in an experience of a lifetime, interacting directly with women on the leading edge of a movement: SPEAKERS, PERFORMERS & WISDOM KEEPERS! Participate in inspirational talks and workshops, traditional ceremony, drumming circles and so much more! Presenters for July 2-4 include: Pamela Gerrand, Vera Lopez, Madeleine Marentette, Claire Zammit, Lili Fournier, Alisa Starkweather, Tracy Pennington, Carol Mills, Bernadina Alvarez, Marcia Martin, Spryte Loriano, Deborah Jayne, Imani, Minnie Matouch, and more! For complete details about this amazing event, please visit: http://www.grailsprings.com/Events-Grail-Lady-Faire

GET YOUR TICKETS TODAY!

Early-Bird Tickets by June 3rd: $20

Regular Pre-Payment: $25

Cash at the door: $30

Summer Sizzler

Regular Ticket $25.00 Bring a Friend (2 tickets) $40.00

Befriending Confusion

By Jeff Brown

Moving forward often demands that we live lost, knowingly surrendering our attachment to who we think we are, voluntarily stumbling around in the dark with little to guide us. Growing is all about leaps into the seeming unknown.

If there was one skill that I could not have done without on my spiritual journey, it was my learned capacity to befriend my confusion. As old ways of being died off, new ways of being invariably came to life. Before the transition was complete, there was a time, often a long time, when all of these parts were pressing up against me at the same time. In “Soulshaping,” I refer to this in-between phase as a “spiritual emergingcy” — a state of confusion and inner tumult that arises when a new pathway is forcing its way into consciousness, prior to its full emergence and integration. The bridge from one side to the other is confusion. You have to learn how to hold the space for all of your parts and befriend your confusion, until clarity emerges on its own terms.

Unfortunately, befriending our confusion is difficult to hold to in a linear world. Those that walk the path of uncertainty are frequently characterized as flakes, drifters, and, ironically, lost souls. Nowhere in society are we taught to distinguish aimless from growth-full confusion, madness from truth aches, nervous breakdowns from nervous breakthroughs, habitual crisis from spiritual emergingcies. Confusion is sadly stigmatized as the mark of the “loser” without regard for the fact that one cannot come to know anything without first surrendering to the not knowing.

Our state of confusion often arises in the context of careers and relationships: Why do I hate my job? What are my callings? How do I really feel about this relationship? We develop a truth ache- a sense of internal dissonance about our path, a crying out for another direction.

Sadly, when we begin questioning our choices, resistant voices often float to the surface — voices of habit and fear, internalized judgments, well-entrenched defenses. Although progress has been made on many levels, most of us are still making our primary choices as to path through a survivalist lens, with a vigilant eye to what is most practical, safe and materially satisfying.

When we step out of this framework, when we make a move toward a more soulful idea of success, we open the door to confusion, at least at first. The voices of the world arise within us in an effort to sweep away the whispers of a deeper truth. The desire to quit our unfulfilling job and find our callings is met with neurotic images of poverty. The longing to find a genuine soul-mate is overwhelmed with images of eternal aloneness. We are then confronted with a choice — turn back to familiar harbors, or let the inner battle wage on. Play it safe, or see it through…

If we don’t see it through, we risk all manner of difficulty. What ultimately holds us back is our resistance to bringing our truth ache into consciousness. Although sometimes painful, although it may well force us to turn our habitual patterns upside down, the truth-ache contains the seeds of our transformation. When we repress it, truth decay sets in, and the only thing that can save us is a truth canal. Sometimes we wait too long, and we lose our truth altogether.

Seeing it through is no easy feat. You will need support. You will need to work hard to identify the voices that are attempting to obstruct your transition. They will come in many difficult and credible forms, often disguised as your friends. You will have to patiently expand your capacity to sit in the “not knowing” in ways that nobody ever taught you. And you may even have to hold to a state that feels a little mad now and then, as different aspects of your inner world come into conflict.

But if you can see it all the way through, you will be rewarded. You will know a measure of soul-satisfaction that you will never know on a false path. You will see through different eyes and feel at peace in your soul-skin. You will not have to ask the universe for what you need because the door to humanifestation will open wide as the universe rewards you for your courage. You will know a remarkably enriched reality.

A former criminal lawyer and psychotherapist, Jeff Brown is the author of “Soulshaping: A Journey of Self-Creation,” recently published by North Atlantic Books. Endorsed by authors Elizabeth Lesser and Ram Dass , “Soulshaping” is Brown’s autobiography — an inner travelogue of his journey from archetypal male warrior to a more surrendered path. You can connect with his work at www.soulshaping.com

Fit & Fab Partnership Opportunities

Interested in connecting with our amazing group of women to help you grow and expand your business?

The Fit & Fab Program offers some fantastic opportunities, here’s why…

Why Partner with us?

• One of the fastest-growing women’s networks in Canada with the largest following in social media including Facebook & Meetup
• Exposure to over 5,000+ women in key target markets
• Strong brand with clearly defined demographics
• 75% are 30-49 years old
• 43% are married; 29% are single
• Weekly live events offering a unique opportunity for marketing & promotion
• Membership website

About the Fit & Fab Ultimate Day Day

• Celebration event for the Fit & Fab Challenge (6-week program with 50 registered participants)
• Open to the public
• Estimated attendance: 150
• Location: 889 Yonge, Wellness Clinic + Yoga Community
• Date: Sunday May 16, 2010
• Time: 2:30 pm-6:00 pm

Promoted as afternoon of health, wellness, chick-bonding and networking!
Speakers, complimentary food and gift bags!
PLUS: Exhibits, Door Prizes, Awards and Delightful Surprises!
Cost to attend: $25 (Special rate of $20 for Fit & Fab Challenge Participants)

Ways to Participate in the Fit & Fab Ultimate Day Out

• Exhibit table
• Door prize
• Gift bag insert

See list of current Sponsors of the Fit & Fab Program.

_____________________________________________________________________

Exhibit Table

• Only 12 tables available
• Size: 30″ round tables, linen and electrical outlet (if needed)
• Cost: $200 per table ($175 for PFW Platinum & Gold Business Members)
• 2 tables per industry on a first come, first serve basis

F & F Exhibit Table

PFW Business Gold & Platinum Members $175.00 General $200.00

_____________________________________________________________________

Door Prize

• Minimum value of $100
• Opportunity to present to the entire audience if value is over $300.

Please contact us today with a brief description of door prize, dollar value and quantity. You can either arrange to deliver to one of our PFW Event Team members or bring to the event on May 16th and hand over to our registration desk for display before we do the draw.

_____________________________________________________________________

Gift Bag Insert

• Opportunity to promote your biz through product samples, coupons to all attendees
• Cost: $30/item for flyers, advertising, coupons
• FREE for product samples
• Quantity: 150 pieces (any left-overs will be used at future PFW events)
• Delivery can be made to 889 Yonge (attention Kelly Drinkwater) or contact us to make alternate arrangements.
• Deadline for inserts: May 8, 2010

Gift Bag Insert

PFW Platinum & Gold Business Members $25.00 General $30.00

For further details or information on any of the above options, please contact us today, we’d be happy to help you!

Signs

By Aynsley Saxe

Have you ever thought that maybe, just maybe, there is another layer to this world that you can’t see?

Maybe you’re like me. Maybe your rational mind has said to you, more than once, “not a chance”, “science rules”, “everything true must be proven”. I listened for a while to the banter of my logical mind. But I’m not convinced anymore. There have been too many signs, too many messages, too many strange coincidences in my life and random acts of synchronicity for me to believe that logic has all the answers. Or at least logic as most of it understand it.

The other day I was watching “Deal or No Deal” while on the treadmill at the gym. It’s completely mindless television (and there are a ridiculous amount of commercials) but I rationalize the indulgence by convincing myself that at least I’m doing something productive like burning calories while watching the show. It’s disheartening to admit: I’m a game show producer’s dream target audience. I get totally enraptured contemplating the contestant’s winning potential. Sometimes I even shout when someone’s won a lot of money or I’ll let out a big “Oooooooh!!!” if they’ve come close to winning and then bust. So far I haven’t been asked to quiet down at the gym but please don’t take me to Vegas.

Normally the show is a roller coaster ride of watching the contestant’s hopes sky rocket, drop, pick up pace and then plummet again, but the show I watched the other day was unique. A retired U.S. army official was on the platform with a chance to win $500,000. He said to the host, Howie Mandel, that he’d had a profound dream the other night. He had a dream that he was on the show. And in his dream he saw clearly the number 11.

Because of his dream, at the beginning of the show the contestant decided to switch his case (#19) for Case #11, believing that inside the case was $500,000, the most money you can win during the show. Near the end of the game there were three cases left to open and the $500,000 had not been disqualified. The contestant had the possibility of winning $1, $75,000 or $500,000. My pulse was racing – not just from the treadmill!

During the final minutes, the contestant renounced his case and settled on the offer to walk away happily with $136,000 in his pocket. Then Howie asked him to open his case. As his dream of the number 11 depicted, in his case was $500,000. With wide eyes we were all thinking what Howie said: “Dreams really do come true!”

At a wedding I went to a year ago the DJ played the wrong song for the bride, my friend, to walk down the aisle to. Her father had passed away a few years earlier and my friend had been feeling sad, wishing he was at the ceremony. When “Hey Jude” bellowed across the speakers, the bride was shocked and then started laughing. This was the same song that her father’s alarm clock played and she immediately felt comforted. No one, including the DJ, knew how that song ended up being the one he played but the bride remarked during her wedding speech that it truly “was no accident”.

Have you experienced signs? Have you experienced a coincidence that you could pass off as “just a coincidence” but somewhere in the back of your mind you feel like there might be more to the equation?

When I want an answer, help or guidance, I ask the universe for a sign. I’ve found that it’s best to be focused and clear about exactly what I want help with. If I’m paying attention, the answer usually comes quickly. But it never comes in a way I expect and usually it comes when I least expect it. Sometimes a song comes on the radio, or someone will say something that hits me in an unexpected way. At times I’ll be drawn to picking a book off a shelf or I’ll receive a significant email. Always, the answer comes in a way that is loving and helpful.

The world is talking to you on levels you can hear. Enjoy the signs! Enjoy the messages! Ask. Listen. Receive.

Processes for Reflection:

What do you want help with? Do you have a decision to make? Would you like extra guidance in a certain area of your life? Write down a clear question that you would sincerely like answered. State your request out loud and intend that you receive an answer from the universe (you don’t have to be around anyone).

Watch for signs. Be aware that the universe will be attempting to get your attention. Follow your hunches (you may be compelled to read a book, stand in a certain line up at the grocery store, etc.).

Listen. Receive. Don’t discount the message even if you think it’s just your imagination. Repeat as often as you like!

Aynsley Saxe has been practicing Reiki since the year 2000 and is a registered Reiki Master/Teacher with the Canadian Reiki Association. As the founder of Open Essence, Aynsley facilitates private Reiki treatments, community Reiki shares, and dynamic Reiki workshops. Committed to living with purpose, passion and well-being, Aynsley inspires others to deepen their self-awareness through her engaging “Thought of the Month” columns. Visit www.openessence.ca for more information.

Amazing Woman’s Day Toronto (Mar 5-6)

Yes, You Can Define Your Own Purpose Profile, Innovate A Fresh Approach to Success, Design a Path of Lasting Success and Attract More of What You Want in Your Life …

…When You Know the Dynamic Principles and Essentials of Feminine Success!

On March 5th and 6th, Positive Fabulous Women is delighted to be participating in an event like no other! This special event will unite women from across the country in Toronto for an AMAZING WOMAN’S DAY celebration in Honour of International Women’s Day. PFW Founder, Katia Millar, will be one of the Feminine Leaders at this exciting event, and your participation will help support a worldwide movement to inspire and empower women!

AMAZING WOMAN’S DAY- a program of connection, collaboration, transformation and celebration!

IGNITE THE POWER IN YOU!

• Learn the Essentials of Feminine Power & Success!
• Hear from Influential Leaders in Feminine Empowerment & Creative Success
• Meet Our Dynamic Feminine Leaders
• Discover the REAL Art of Creative Flow and Deliberate Success!
• Unleash the Power of Cooperative Business for Unparalleled Success!
• Gain Fresh Insight & A New Sense of Direction!
• Expand Your Web of Collaborative Relationships!
• Learn Ways to Bring Your Strength & Talents to Life!

What to expect: Two days of connection and clarity beyond anything you’ve experienced. You’ll walk away with a Purpose Profile that moves well beyond good ideas to give you a defined path of focused, inspired action.

Who is this event designed for: entrepreneurs, small business owners, independent professionals, mothers, marketers, coaches, therapists, mentors, consultants, speakers, authors, trainers, leaders and those in the transformational arts.

What to bring: Your Creativity and a Willingness to Succeed Beyond Your Wildest Dreams!

2010 is YOUR YEAR! Envision the possibilities!

When: Friday March 5th & 6th, 2010

Location: Hilton Suites Toronto/Markham Conference Centre & Spa

Cost: Gold Package – $197 ~ Diamond Package – $295

SPECIAL DISCOUNT FOR PFW MEMBERS!!! Gold Package $182 ~ Diamond Package $265

Program: Includes 2 days and 2 amazing packages to choose from

Friday March 5th: 6:30 p.m – 9:00 p .m. – Diamond Package Holders; Welcome Cocktail Reception

• Engage in creative conversation as you mingle with our Dynamic Leaders, Keynote Speakers and Special Guests.
• Enjoy a welcome drink and delectable hors’ oeuvres.
• Entertainment provided.
• You will receive a SWAG BAG full of goodies valued at over $300.00 from our keynote speakers.

Saturday March 6th - Theme: Authentic Success/Inspired Action; 9:00am-4:00pm

• Program led by our Dynamic Feminine Leaders and Influential Keynote Speakers.
• Partake in conversation circles, network and experience optimal learning.
• Breakfast, Lunch and Snacks Included
• Enjoy a little shopping by visiting our vendors.

BONUS Celebration Saturday Evening; (6:00pm-10:00pm)

• Amazing Woman’s Spirit Awards Ceremony
• Gourmet Dinner
• Entertainment provided by Hollywood Heaven

For complete details about this event, please visit Amazing Woman’s Day!

*** IMPORTANT ***

To get the PFW special discount, please go to the PFW Affiliate Page and enter codes: “GoldDisc” for the Gold Package & “DiamondDisc” for the Diamond Package. (enter code and then click on “apply discount”.)

Fit & Fab Ultimate Day Out (May 16)

Please join us at the beautiful 889 Yonge, for a fun and juicy afternoon of chick-bonding and networking with a health & wellness focus!

• Fabulous Speakers
• Complimentary Yummy Munchies
• Gift Bags*
• Exhibits*
• Door Prizes*

Our featured guest speaker for the afternoon is Adele Fridman. She is a Registered Holistic Nutritionist, Certified Life Coach, Certified Personal Trainer and Sports Nutrition Teacher.

Adele overcame her own struggles with weight to become the founder of MetaBody, Inc. and is now recognized as North America’s Premier Transformation Coach. With a mission to make a positive difference in the health and the lives of as many people as possible, Adele developed the unique 3-Step Weight Loss program, by providing the most effective weight control program available anywhere.

Adele is a highly respected motivational speaker who travels across North America reaching out to those who want to make a difference in their lives. Her empowering and life changing workshops can be seen in major cities such as Toronto, New York, Chicago, Las Vegas, Miami and Los Angeles.

Fit & Fab Ultimate Day Out

Date: Sunday May 16, 2010

Time: 2:30 pm – 6:00 pm

Location: 889 Yonge Wellness Clinic + Yoga Community, 889 Yonge Street, Toronto

Tickets are $20 each ($15 for the Fit & Fab Challenge Participants)

>>> Buy by Thursday May 13th and get 2 tickets for only $30! <<<

Get Your Tickets Today!

Fit & Fab Ultimate Day Out

Single Ticket $20.00 Fit & Fab Challengers $15.00 Pair Deal :2 Tickets $30.00

Six Surefire Strategies to Build Your Brand Online for More Impact and Income in 2010

In this age of new media and new marketing, the rules for marketing professional service businesses have changed dramatically. Yet, many women in service-based businesses are not keeping up with the times and may fall behind the leaders in their marketplace who are embracing the new media models to build their brand online.

Having a strong brand reputation is the key to making sales in the new economy. It’s never been so important for your brand to be highly relevant. Your brand is the one competitive edge you can offer that no one else can copy or duplicate.

Brand marketing trends for 2010 indicate that you need to have something highly interesting and relevant to say to build a brand that people will notice. You need to engage your community, build your platform, and include social media in your marketing mix.

Here are my six surefire strategies to build your brand online for more impact and income in 2010:

1. Publish a Blog That Positions You as a Leader in Your Niche

Publishing a blog is a great way to expand your visibility and attract a community of followers. And, it’s very easy and low cost to publish a blog. Starting a blog is a great way to find your voice as well as start to cultivate an audience base. Put the focus on your readers instead of on you. Offer solutions to your audiences’ biggest challenges and you’ll never be at a loss for content. Writing valuable and relevant information at your blog can position you as the go-to person in your area of expertise. You will be easily referable and people will line up to buy from you. To remain relevant, your message must be interesting and timely, communicate authority and an authentic personality, and indicate that you are connected and in the know.

2. Brand Your Brilliance and Your Purpose

Personality and purpose-driven marketing can be highly effective these days when it has become so hard to get people’s attention. The most effective personal brands are built around your strengths, expertise, passion, personality, and life purpose. A strong brand based on your unique brilliance can differentiate your offerings and create value-added client relationships which lead to sustainable client loyalty. What people want now is relevance, simplicity, authentic personality, honesty, imagination and inspiration. If you’ve been holding back on following your true purpose or heart’s desire in your business, or not saying what you really think and feel, now’s the time to get real.

3. Leverage Social Media Marketing

Social media marketing is one of the easiest ways to effectively expand your reputation. You can use social media to position yourself as an expert, build your credibility, build relationships, and extend your reach. Social media can be a very powerful tool for business growth if you know how to use it wisely to build relationships and not just to promote yourself. To successfully leverage social media, become highly active at a few sites like Facebook and Twitter, or LinkedIn, rather than trying to keep up with multiple networks. Get to know and get known by your online community and virtual neighbors. Become a superstar, must read resource and source of inspiration on Twitter.

4. Build a Purposeful Platform to Amplify Your Brand and Your Message

Your brand platform is the image or impression you make in the marketplace. It’s the set of associations that clients make when they think of you and your services. It’s both what you stand for and what your marketplace perceives as valuable. It’s how you create distinctive value through the unique combination of your expertise, values, vision, passion, purpose and message. By following your passion and purpose, you can build a purposeful platform that feeds both your pocketbook and your soul. A powerful online presence is one that builds and extends your platform and positions you to become well know for your message. There are many ways you can do this: article and blog marketing, social media marketing, signature presentations and programs, press releases, and developing a line of information products, to name a few. The first important step of course is to choose a highly targeted niche m arket that is looking for solutions to problems that you have answers to.

5. Take Your Brand Viral with Video Marketing

Video marketing is hot. It’s the big key secret method to extending your reach globally and attracting more interested, pre-qualified leads quickly. A picture really is worth a thousand words! You can easily create short two minute video tips for your target audience to post at your blog, or a video of you outlining the benefits of your new program at your sales page, or record testimonials from satisfied clients. Upload your videos to a free video-sharing site such as YouTube. Video can quickly raise your visibility and exposure and spread your message virally across the internet.

6. Create Raving Brand Fans

People have so many complex brand choices today that they get overwhelmed and confused. You need to get a community of people really engaged to build a loyal following. Develop a marketing strategy that will give your target audience exactly what they want so you can attract a community of followers and “raving brand fans”. Find out where your community is. Find out what they like to read and who they follow. Build your connections, strategic alliances and audience base. Over time, people will start to trust your expertise and enjoy your style and will buy your services and products without you having to put a lot of effort into selling.

Times have changed in the web 2.0 world. The internet has leveled the playing field in vying for people’s attention. Online branding will give you an edge in the marketplace that will cause clients to think of you first when they need your type of services.

© by Jan Marie Dore of Femalepreneurs.com.

Jan Marie Dore mentors professional women to deliver their service, expertise and message in more leveraged ways so they can work fewer hours, impact more people and make more money. Get your free “Professional Women’s Success Kit” and other marketing resources at www.FemalePreneurs.com

Sundays with the Muse: Introduction to Capoeira for Women (Nov 22)

Experience the beauty and exuberance of the Afro-Brazilian art form capoeira, an intriguing blend of dance, martial art, music and ritual.

This workshop is a gentle introduction into the fascinating and rich world of the Afro-Brazilian martial art, capoeira. With origins reaching back to the brutal world of slavery in colonial Brazil, capoeira incorporates elements of African, Indigenous and European cultures. The hypnotizing and joyful music, the camaraderie of the circle, the circular and powerful movements, all lead the body and senses to an experience that is both grounded and deeply spiritual.

Lang Liu has been practising capoeira for over 13 years. She has taught capoeira in Toronto for over 7 years and recently founded the ‘Filhos de Bimba Toronto’ school of capoeira, whose mother school is based in Brazil under the guidance of Master Nenel, son of legendary Master Bimba. Lang is currently writing a thesis at the University of Toronto based on her experiences of capoeira as an embodied form of knowledge with the potential to transform lives.

Sunday Nov 22, 2009  2:30-5:30 pm

Dovercourt House, 805 Dovercourt Rd., 3rd floor, Toronto

Pay-What-U-Want, Come to any or all. Pre-registration needed. Please email Erica Ross at erica@danceourwayhome.com to reserve your spot.

http://www.danceourwayhome.com/

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