Website Tips for (Fab) Small Biz Owners | Jan 26

Whether it needs a slight tune-up or a complete overhaul, the New Year is a great time to give your website a makeover. Or maybe your New Year’s resolution is to finally get that new business up and running. You know you’ll need a website, but where to start?

Join award-winning web designer Avery Swartz for this workshop offering website tips and tricks for small business owners. In her friendly and casual style, Avery will share the basics of good, attractive website design, without making you bleary eyed with tech speak and jargon.

Looking at actual websites as case studies, we’ll explore the following topics:

Let’s Start with the Basics
An overview of what makes a website attractive, so you end up with a gorgeous site, not a hot mess! Learn the basics of clean layout and website navigation.

Crafting Your Content
Get out that red pen and get ready to cut, slash and edit. We’ll go over some tips on how to write for the web to make sure your message is actually getting through.

Thinking of Going DIY?
Get advice on when you can build a website yourself, and when you’ll need professional help. We’ll look at a few of the DIY options out there (including an overview of WordPress, Etsy, and Shopify).

Don’t Fear the Nerd: How to Find and Work with A Web Professional
Design is a process, not just an end result. Tips on how to find the right web professional for you, and make sure you get the most out of your working relationship.

You’re Online… Now What? How to Keep Your Website Fresh
It might seem like the end, but launching a website is only the beginning. What’s your plan for ongoing site maintenance?

Following the presentation, there will be plenty of time for questions and advice. This seminar is great for small business owners who already have a website (that might need some tuning up), and also for those that are looking to launch a new website.

About Avery Swartz:

Avery Swartz is a Toronto-based award-winning web designer.  A self-described design geek, she helps to demystify the web for small business owners, charities, and arts organizations.  Avery believes that designing websites should be an enjoyable experience for everyone involved.  She offers a friendly, casual approach and promises to use as little technical mumbo-jumbo as possible.  You can contact Avery and view her portfolio online at www.averyswartz.com.

When she’s not making websites, Avery writes the blog Stuff Avery Likes, featuring news and info on design, travel, internet trends, and living in Leslieville with her husband, dog, and baby girl.  Check it out at www.stuffaverylikes.com.

Website Tips for Fab Small Biz Owners
Date: January 26, 2012
Time: 7:00 pm-9:00 pm
Location: St. Paul Bloor Street
Address: 227 Bloor Street East, Toronto, ON
Early-Bird until Jan 19 $25 | Regular Pre-Payment: $30 | Cash at the Door: $40